We plant, nurture and scale lifestyle brands that challenge how traditional industries work.
We go looking for the most innovative ideas across lifestyle, fashion, food, media, property and technology — then build them into brands that change how customers experience a category.
One ecosystem runs everything, from supply chain and distribution to digital marketing and e-commerce, so each brand moves faster than the market around it.
Structured models or an ad hoc approach — we enter traditional markets with an innovator's mindset.
Products and services that challenge the status quo, built around what customers, distributors and suppliers actually need.
Authentic brand growth and global recognition — from a single idea to shelves worldwide.
Each brand started as an idea that didn't fit the category it was entering. That's the point.
The world's largest premium sneaker care brand. Crep Protect turned shoe cleaning from an afterthought into an essential part of the routine — for sneakerheads, and now athletes too.
Royal sneaker care, powered by Crep Protect. Protector spray, deodoriser, wipes, cleaning kits, insoles and crease protectors, wrapped in black and gold.
Not just a smoothie. A recipe known to only three people, with guava, honey mango, banana and strawberry sourced from around the world. At our London flagship or delivered on subscription.
The go-to boutique to buy, sell and trade the most exclusive sneakers, clothing and accessories — with the world's first interest-free credit for sneakers and a sneaker drop-off laundry service.
One of the UK's biggest platforms for rap and drill. Born in west London in 2012, Pressplay has backed new talent from day one: videos, playlists, compilations and artist management.
"The UK's most influential drill channel"— NME
International luxury development, now building in London. The first project, Apollinaire Mews, is a private gated mews on Landor Road, SW9, designed with Urbanist Architecture.
Your workspace reflects your mindset. Ours are built to boost creativity, productivity and collaboration.
Western Avenue Business Park, W3.
Index Tower, DIFC — the business hub of Dubai.
Plant and nurture lifestyle brands with an innovative approach.
